Hope for Christmas is a non-profit organization that partners with churches to provide gifts and Christmas events for families in need. The purpose of the rebrand was to give a fresh new take on their image that focused on telling the stories of joy experienced by them while not giving overtly religious tones. Involvement included the creation of the branding guidelines to be used by organizations nationwide, branding materials including print and digital components, marketing for the event including print and digital, branding for support events (Coats for Christmas, Golf Tournament), website design and management, and oversight of the photography team to collect on-brand photos for future marketing use.

Photography Credits: Daniela Andujo & James Greene